Understanding and Embracing Digital Leadership
Digital leadership is becoming an expectation in many organisations. It refers to a process where leaders and managers put strategies in place using the company’s digital assets to reach their business goals. It’s a forward thinking and proactive approach to business which allows the latest technologies to be at the heart of business growth.
eCommerce, the internet, and social media have combined to create an entirely different business landscape. This has led to digital skills being a necessity for businesses and as in turn, a growth in demand for digital leadership. The marketplace is evolving and your business needs to as well, and the right digital leadership qualities can help with this. Let’s look at three key steps to take towards embracing digital leadership.
1. Embrace the Shift to Digital
Consumers want things more immediately and more conveniently than ever before. This is down to digitisation. As a digital leader, you need to recognise how the society and therefore the workplace s changing. You need to cultivate values in line with these changes and support a shift towards a digital-first culture within your company.
You don’t need to ensure all your team are fully trained in the intricacies of web development or are dedicated social media analysts. It’s usually a lot simpler such as selecting the right technologies for faster communications and selecting more accessible software to suit a wider range of devices.
Embracing the shift to digital means accepting that your former practices, however successful they once were, may not be suitable for the current business world. Some job roles may need tweaking, with more customers looking for web chat support than telephone support in some organisations for example. Your role as digital leader means embracing the change and finding ways to use it for the benefit of your customers and employees too.
2. Accept the Cloud as the New Normal
Many businesses are reluctant to move over to cloud computing solutions for the bulk of their processes. The cloud is absolutely essential to modern business. However, some leaders still worry about its security and are reluctant to fully switch to cloud-based operations.
Cloud storage and software solutions are agile and lean, designed for the everchanging nature of the digital world. The latest developments are also completely secure, so people with worries about client data security do not need to have any concerns. Avoiding the cloud will become costly for any organisation and digital strategies will soon become ineffective. Digital leaders need to pioneer and promote the cloud within their organisations and do the necessary legwork to get others on board, both clients and other team members.
3. Combine Human Talent and Technology
Digital leadership is about showing your teams how their skills can be enhanced and improved with the help of the latest technologies. You must be the champion of the tools you use and showing your teams just how useful thy can be.
You may find teams resistant to change so it is important to be careful with your tech rollout. Overloading your teams with new technology may significantly impact their reaction, and not in a good way. Plan your roll out strategy in a manageable way which gives teams time to get used to new tools and address any concerns before introducing anything else new. Just because you are exciting about a new digital development, it doesn’t mean everyone else feels the same, or even properly understands, so keep this in mind before overwhelming your teams with too much new tech.
An effective digital rollout gets your people involved and plays to their strengths.
Digital leadership involves combining your leadership qualities with a commitment the latest technologies and digital developments. Digital leaders help their organisations meet the demands of the increasingly digitised world, meeting customer’s demands but also recognising the needs of their employees.